The key things you want to look for are ease-of-use (especially if you don’t know how to run a web server), good customer service (you’ll need it at some point), and simple WordPress installation. You should also consider price. When you set up your first affiliate marketing website, you don’t need some crazy hosting plan. You just need something basic and cheap until you start making some money, then you can upgrade if needed.
I was really thrilled to get to know that an affiliate program can help with getting more traffic to your site. As a matter of fact, it makes sense because only relevant sites will become your affiliates and that’s exactly how you will get links from related (relevant sites). Actually, even if a site is not relevant, it becomes one after it joins your affiliate program but it will use your products on its pages, which will make the site relevant. It’s a win-win and a no-brainer to make that happen but you still need to make sure that your properly promote your affiliate program before it gets off the ground and gets you traffic results.
Amazon’s affiliate program is the most popular of them all. I don’t participate myself (yet) but the majority of affiliate marketers I know use Amazon because… it’s Amazon. You can review products you have used or write tutorials (eg. how to connect computer to TV) and drop an affiliate link to an HDMI cable… just a couple examples. You may want to build relationships with the manufacturers so you can get products before they’re released – giving you time to create a review before the product is launched and capture sales during peak buying times.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
There are a couple of excellent WordPress review themes out there as well, so don’t hold back; feel free to go with a solution that works for you. We’ve shared some great examples up above, but there really are tons of others around the web. After installing your WordPress site, it’s time to start creating awesome content. But first, a few pointers.
Since it is much easier to sell a product than create one worth selling, more time and resources are spent teaching people how best to become a successful affiliate of others as opposed to starting their own program. But in today’s post I’d like to cover at least the basics of what it takes to create an affiliate program around your own product or service.
Affiliate marketing works because it creates a win-win situation for everyone involved. Companies only pay commissions on sales that are generated which guarantees a strong return on investment. Affiliates get to earn more money which can eventually turn into passive income over time. It’s a low-risk marketing channel that benefits both advertisers and publishers.
In affiliate marketing, last click is often used to describe an affiliate program where the last affiliate to get a user to click a link and make a purchase is the one to be credited with the sale – even if a valid cookie from a prior click on a different affiliate's link still exists on the users computer. There has long been a debate between whether first click or last click is most beneficial to both the affiliate and the merchant.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
I can also promise you this… Once you see those residual payments coming in, all that effort will be totally worth it. When I wake up in the morning, the first thing I do is check my phone to see how much money I made while I slept. When I go on vacation, I will still get paid, even though I’m doing no work. It’s incredible and YOU can have this lifestyle too. You just need some guidance.
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Just because you built a site and started promoting products on it doesn’t mean that you could start earning affiliate commissions right away. To generate affiliate sales on your site, you need to ensure that you’re attracting the right audience who would want to read reviews and recommendations on your site before purchasing the product you promote.
Price comparison sites such as PriceRunner.co.uk usually show you a product and its price at different stores. They usually feature product reviews submitted by users, which make the bulk of their content. How does a price comparison site make money? You earn a commission when a user clicks on a link and visits the retailer’s site. You can sell advertising space as well.
Pay-per-click – Another effective way of attracting customers to your affiliate site is to advertise or pay for PPC. You don’t have to go far to look for this one, since Google’s own paid advertising can already do wonders on its own. Fees are only in cents per-click, but this adds up pretty quickly, so expect to shell out $50 or more for a low-budget campaign.
There is an abundance of educational products that can teach you and it's just too much to learn on your own. The tons of ebooks and other programs out there can make you totally confused before you even got started. An affiliate marketing school sieves out what is relevant for your learning. Something that worked well a month ago may be outdated now. In such case, constant and thorough researches are needed to come up with updated data for better understanding. Internet is one of the valuable tools, which can pave way for better comprehension and knowledge. More than that, if you are on the affiliate business, you can be assured that you can connect well with your possible subscribers with affiliate marketing tools, which are actually made available online.
Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
Hosting – I suggest joining the WordPress Hosting and WordPress Speed Up Facebook Group and see what real (unbiased) people are saying about hosting. SiteGround was #1 in multiple Facebook polls and #1 in most Facebook conversations (this one too). People who migrate usually see significant load time improvements especially if they’re currently using Godaddy/EIG. I use their semi-dedicated GoGeek plan which comes with 4x more server resources than regular shared hosting (#1 factor in WordPress Optimization Guide) and have <1s load times with 100% scores in GTmetrix/Pingdom. SiteGround also does free migrations.
Successful affiliate marketing leverages the relationships between these parties to generate revenue. Publishers promote a product or service using their own unique affiliate link and consumers make purchases as a result. Tracking cookie technology is used to record consumer activity so that sales can be attributed back to the publisher. The network and advertiser use the cookie data to quantify results and calculate commission payments.
Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I’ve never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
It is importing to get some formal training in affiliate marketing before hurling yourself into it. Affiliate marketing might seem like a simple thing to get into and make a career out of, but there is too much information out there to figure out what you need to know. A good way to have a focused understanding of the subject is to take an affiliate marketing course and obtain concise and comprehensive training in the field. Since the concept is rapidly evolving and changing, an affiliate marketing course will also have to be up to date to the techniques that are commonly used and not train in redundant techniques that are no longer very profitable.