Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant's internet service provider (ISP) within that website's content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant's websites.
At the time, I had a ton of people reaching out wanting to hire me (I ranked my self #1 in Google for WordPress SEO Consultant, WordPress SEO Expert, many other good keywords). Unfortunately I struggled with basic things you need to run a service-based business… keeping track of clients, time management, and making sure I was charging clients for my time (and getting them to create content which often seemed impossible). 

The Market Health Affiliate Program allows you to market and promote the world’s leading health and beauty offers online. We offer the highest paying affiliate program and best tracking software in our industry. If you have a web site and are interested in making money off the explosive sales in the health and beauty industry, then MarketHealth.com is perfect for you. Offers include products in the health, beauty, supplement, weight loss, and skin care industries. 

Price per click (PPC) is a popular way of promoting affiliate products. Bid on relevant keywords related to each product you are trying to market and your adverts will show when someone searches for these terms in a search engine. For example, if someone searches for a certain type of bestselling book such as Harry Potter and Amazon are bidding on a related keyword such as JK Rowling book, Harry Potter book, Amazon’s paid-for advertisements might show up in their results.
If you’re planning to create content on your own, you’ll have to commit to it wholeheartedly because the life of your affiliate marketing business relies on regularly-published content. If you’re planning to hire someone to craft the content for you, that’s totally OK too. Either way, here are awesome tips you could follow when it comes to creating content for your affiliate marketing site:
Earning income via Target affiliates, however, requires a bit of work. Cookies expire in just seven days, and commissions can be as low as just one percent, so you’ll need to be operating a high-traffic website in order to make serious cash with this program. But with Target’s much-beloved brand reputation and vast catalog, relevant product links can be a big earner for established influencers.
Hey Tom, thanks for this tutorial – it’s a good thing to get a tutorial like this from a trusted person like you and not from the thousands of (sometimes) confusing articles about passive income/affiliate marketing/clickfunnels and what not that I come across from time to time, I am making a living as a web designer and I have been thinking of pivoting from design and creative work to focus on passive income but didn’t know where to start. This is the perfect foundation article I have seen so far and I ‘d like to ask if you have any further reading/guides/videos on affiliate marketing that you’d recommend. I like to do my deep research before starting :) One more thing, there are some broken or missing images in this article, it could be my browser but check from your side too because there are quite a few images (e.g your Mercedes) that are missing. Thanks
Great article. Thanks for writing it. I am right now picking my theme and building my wordpress. I have my hosting and domain name. What I don’t get though from the article is whether you have to apply to Amazon to be an affiliate or if they accept everyone. How does that all work? Like if I build my site and post links to amazon’s products, they wouldn’t have my details to pay me my commission. Do the templates do all that for you automatically? I am finding it hard to choose one because I want one that automatically integrates the amazon products without making my blog look like a shop per se. I’m going to have a look on the amazon site to see if there’s any clues there. But I thought that was the finishing and crucial touch, which forgive me, seems missing from your well explained and detailed article.

Despite its older origins, email lists are still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale. Up to $188 can be made from a single sale. In general, the members at eHarmony are typically looking to find serious long term relationships, so many of them are willing to pay extra to find similar people.
Building a successful Amazon affiliate site does take a lot of work. But, even if you’re a beginner it’s a great way to learn the fundamentals of working online. The steps above gave you everything you need to know to get started creating your very own website. Now it’s time to get to work! Remember, success will only come with consistent and sustained effort.
Let’s start by looking at the competition. Where are their gaps? If you can beat it, this is a good place to start. By now you should have an understanding of your target audience. This is the time to think about what makes them tick. Use anything you have to build a picture. Look into keywords and search queries to see what people are looking for, and any existing analytics you have. If you’ve written a well performing blog article, is there room to expand on that topic?
The major search engines use esoteric algorithms to rank websites, and no one knows the exact formula that places one website ahead of another. One thing that is certain, though, is that stale content confers a major penalty. If several weeks or months pass without an update to your website, you can watch it start to slide down the rankings, sending your traffic numbers – and your affiliate sales – plummeting.
Browsing between products, you’ll notice a steep difference in the amount of commission offered from one to the next. Often, you’ll find there is a trade-off between the quality of a product and the commission paid. Naturally, it’s tempting to gravitate toward the products that pay the most per sales (conversion). But, realistically, if those products are unlikely to convert, they might not be the best fit.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
Let's look at the affiliate program of a fictional company called Daisy's Emporium. Daisy's Emporium sells all kinds of things online for a very reasonable price. Everybody knows about this store, and almost everybody has made a purchase online through this store. It's a trusted store. On its website, Daisy's Emporium mentions its affiliate marketing program and how it pays each affiliate 10 percent of each sale they make. That's a pretty good percentage, especially since most customers of Daisy's Emporium make a purchase of at least $100. A 10 percent commission from a $100 order is $10. If you spend one hour working on your affiliate marketing and make five sales, then you could potentially earn $50.

Curious on affiliate marketing and how can it help build your business.  We used to be surprised when the first question from a lot of our future clients is “what is affiliate marketing?” but not anymore.  This is something we’re often asked by clients who are familiar with the term but don’t know exactly what it means. Perhaps you’ve heard it suggested as an effective marketing channel but aren’t quite sure what it is. Or you understand the concept of an affiliate marketing program but want to learn more about how it works.
Keyword Planner gives a good impression about search volume for each keyword on Google’ search engine including the number of clicks it receives plus its average cost per click. Bing Keyword Tool which is very similar to Google’s tool but all keywords here are related to Bing. Long Tail Pro is one of the best paid keyword research tools available. It’s useful for finding high volume keywords.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
Hey Tom, thanks for this tutorial – it’s a good thing to get a tutorial like this from a trusted person like you and not from the thousands of (sometimes) confusing articles about passive income/affiliate marketing/clickfunnels and what not that I come across from time to time, I am making a living as a web designer and I have been thinking of pivoting from design and creative work to focus on passive income but didn’t know where to start. This is the perfect foundation article I have seen so far and I ‘d like to ask if you have any further reading/guides/videos on affiliate marketing that you’d recommend. I like to do my deep research before starting :) One more thing, there are some broken or missing images in this article, it could be my browser but check from your side too because there are quite a few images (e.g your Mercedes) that are missing. Thanks
Affiliate marketing on prominent coupon sites such as Groupon and RetailMeNot have proven to be highly successful. People love a bargain, and savvy shoppers there are often discounts available when shopping online. The best thing about this type of content is that instead of relying on your content and brand influence to push for conversions, you can rely on your readers love of a bargain. These shoppers perform searches to seek out these discounts. There are a lot of coupon style websites dedicated to promoting affiliate products to capitalize on this search traffic.
Depending on the network, you may also need to pay setup costs. This covers the cost of integrating you to the network and testing tracking etc. Start-up fees can range from nothing to over $5,000. I have been asked for $30,000 before and, obviously, I never started with that network. This cost is often negotiable when you discuss contracts with the network, but it is worth noting when considering the start-up costs.

Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise. 
A very good example is TheWireCutter.com, an affiliate website started by a former Editorial Director at Gizmodo. It is a very successful affiliate website that brought in $30 million in cash as reported by The New York Times. You can find a lot of useful information, reviews, and price comparisons for their electronic products from Amazon. Yes, they are affiliates of Amazon and they promote products there.
Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site. 
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
You can afford it. If you’re hesitant to purchase the course because money is tight right now (I KNOW how that feels), I strongly discourage you from making the purchase. Michelle offers a payment plan, but personally I am against those because in my mind, if you can’t afford the full price, you can’t afford the course. Please just use the free resources Michelle generously offers on her blog or check out my blogging tips. When your budget is ready for it, THEN you can purchase the course.
One last thing to consider: even if your product listings point to reputable retailers, visitors might be confused or freaked out when they’re sent to other sites when trying to purchase your curated products. By being upfront about your affiliate relationship and how the site works, you’ll increase trust and remove any doubts they have about shopping with you.
Of course it’s not actually as easy as it sounds to set up a profitable list. One of the biggest hurdles that seems to topple many affiliates is implementing your list into your site with opt-in forms and squeeze pages that really convert. All too often you can see affiliates who might have fantastic content and pre-sells for their list, only to wind up with virtually no subscribers because of ugly, clumsy, or misplaced opt-in forms.
Gated content is where people have to hand over some information such as their email address to view your content. Ungated content is available for anyone to access freely. The choice is up to you which one fits your goals. Some affiliates depend on gated resources for lead generation so this can be a useful tool in your arsenal. Most content marketers agree that ungated content works out best in the long. Having something that’s open and shareable and building up a readership might be more gratuitous than getting a few email addresses for example.
We offer free one on one assistance to help people make money online, using proven techniques that have already made money for our members. We do not sell e-books, charge a monthly subscription or bombard you with emails from "carefully selected partners" - we simply provide help and guidance to suit your level of ability. Our membership is worldwide and contains people from all walks of life.
Domain is essentially the URL you would type into the browser to reach a certain website. 90% of the time you would want to use a .com but if worse case scenario a .org and .net was suffice too. We don’t recommend using a top level domain other than the three listed. We recommend that you do NOT use any copyright or trademarked terms in your domain name as that will simply end up with a cease and desist letter (happened to me once). That is never fun. Our recommended domain registrar is through Godaddy.  A typical domain will run about $10 per year. Don’t sign up for any offers during check out except for the domain privacy option. This option hides domain owner information from the general public. If you do not purchase this option then anyone can look up who owns your domain and pay a visit to your house! It is recommended as well but not required. Typically domain privacy protection runs about $10 extra a year. Do NOT purchase a domain until you read our next segment as domain keywords can make a difference.
2. There's different levels of start up. If you were on a super tight budget most things can be done for free if you are willing to compromise on quality but if you want a good level of service and quality then much more - for example NicheHacks costs around $600-$800 a month to run. It can be done for less than $20 though I'm sure if you use cheap shared hosting, get a discount coupon for a domain, use a free autoresponder etc.
When you’re picking a domain name you’ll want to choose an authoritative domain, that doesn’t limit the potential of your website. For instance, topoutdoorgrillreviews.com might sound like a good choice, but then you’re limited to just writing about outdoor grills. Something like theultimatebackyard.com will allow you to expand your site into different niches as your site becomes more established.
Think about the number of people querying search engines daily. Can you afford to miss out of this traffic? A popular method of promoting affiliate products is search engine optimization (SEO). SEO is all about a website’s visibility in search engines. SEO focuses on unpaid so called natural or organic search results. Any attempt at SEO won’t bring immediate results, but in the long run, it can be extremely rewarding.
Affiliate marketers who are active on Twitter can consider this medium to promote affiliate offers. Create a hashtag around any special products or categories that you are promoting and use Twitter influencers which cost less or, promote directly from the Twitter platform. To benefit from any conversions, you need to make sure that your affiliate ID is imbedded in the product or category URL.
Hey there, my name is Mike! I’ve been a full-time affiliate marketer for several years now and each year my business grows and grows through residual income. Literally, every morning when I wake up, I check to see how much money I made while I slept. I live and work literally wherever I want, when I want, as long as I want, and I do not sell any of my own products. How awesome is that?! You can read my full affiliate marketing success story here.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click. 
For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!

An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
In today’s fast-paced, electronic world, affiliate marketing can be a great tool for your business. Once you can define affiliate marketing and have picked up some useful affiliate marketing tips, it’s time to consider whether it can help your business. The web is getting bigger by the day, and spreading your presence to other web sites can help attract more visitors and customers to your web site, providing a route for your business to grow.
For a slightly different take on the subject and figuring out how to get targeted traffic onto your promoted links, you must have a look at Affiliate Marketing: Instant Traffic to Affiliate Links. A quick look at the reviews will help you decide if this is the exact course you are looking for. Sometimes the right approach is what is required to make a campaign work, this one might just work for you.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle

“From the beginning, our new company, AA Global Printing, has provided a superior global service, backed by a solid operations team. What we didn’t have were marketing resources to support the growth of our client base and to build a strong online presence. Fortunately, Brick Marketing has given us a structured website development process/solution and a cost effective “answer” to creating a viable web presence. Moreover, our account rep has been a professional and knowledgeable resource at every turn. Thanks to Nick Stamoulis and the Brick Marketing team, AA Global Printing is marketing with all the right tools ranging from SEO, strong content, a weekly blog, and easy site navigation for our visitors.”


Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
Click the "get started now" button and let’s get started! (see above). Select a hosting plan that fits your needs. (Normally, if you are just starting out I recommend the basic plan but, if you are really serious about this and want more resources & power go with their Prime or Pro plan). Keep in mind, you can always upgrade your plan as you grow.
Don’t set a goal to write 3 blog posts a day… set a goal to write 1 blog post a week and make that post super helpful, long, and filled with information that is so valuable you will say “yeah, people will link to that.” 90% of my traffic/affiliate income comes from just 20 tutorials, many of which are 5+ years old. But I am constantly updating them to make the content better.
So, each year he spent as a corporate drone was getting harder and harder for him. Maybe it was the routine; maybe it was the fatigue caused by the constant pressure of overworking and chasing deadlines. The bottom line was that it was time to do something about it. Finally, he took a gap year that has now lasted two years already and is unlikely to end anytime soon.
Use Deep Links – these are pages on your affiliate’s website that AREN’T the homepage. For SiteGround’s hosting I link a lot to their speed technology page as an affiliate link. If you’re doing Amazon’s affiliate program you just want to gather a list of products you will be recommending to readers, create an affiliate link for each one, and import them to the plugin.
The key takeaway in product creation is to always start with something that you are already interested or involved in. Plus, choose a topic or niche that you have some knowledge in. If you are a mathematics teacher, you can consider creating online courses to teach mathematics. Or if you know how to design a logo using Photoshop, you can sell digital product courses.

I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.
Add plenty of content – ten blog posts and five reviews won’t buy you a trip to Disneyland. You need plenty of traffic and better SEO rankings, and the only way to get both is to publish high quality content consistently. Note: The more the content, the more the opportunities you have to place your affiliate links. That’s right, you can place your links in blog posts, pages, reviews, case studies, interviews, podcasts and videos among others.

This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.

The trainers Phil Ebiner and Diego Davila are very proficient when it comes to all things digital marketing. Having taught 600,000+ students on a variety of subjects till date, they are more experienced than you can believe. Affiliate marketing is incomplete without in depth knowledge of digital marketing and that is exactly what this course wishes to fulfill in 32.5 hours of intense training. You will learn about platforms such as Facebook, Twitter, Instagram, Pinterest in addition to finding more about Email Marketing, Quora, Google Adwords and much more.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:

A good example of this is Penny Hoarder’s article How to Build a Home Gym for $100. Given the name of their site, their audience is frugal. They have answered the question of how they can stay in shape while saving the cost of a gym membership. This niche topic also gives plenty of opportunities to link out to product ages of relevant items readers interested in losing weight can buy.


While joining such a school may cost you some money, ultimately it's going to save you money. This is because you would have saved unnecessary spending on individual training packages besides the lure of other embedded products and services for your purchase. The school will make all the required tools available to the marketer without any extra cost as ongoing support and mentoring are but just some of the many features. You just need to persevere and remain patient as you go along with the new approaches being taught on any affiliate marketing areas.
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.

Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click. 


When you’re starting an affiliate business, don’t make things more complicated than it has to be. You simply need to promote your website and get it seen by as many people as possible. You can promote your websites through a number of ways. Social media promotion is one of the most common. Many affiliate marketers use search engine optimization techniques to generate page views and sales. For this, useful, rich content is essential. The content should include good reviews of the products you are promoting. You can use video sites like YouTube to publish video reviews and then share those videos through your website.

Web Hosting – In order for your website to be visible on the internet, you’ll need to have a “web host”. A web hosting service allows you to basically rent a web server. That web server is what enables your website to be seen by anyone who visits your site. Again, don’t get intimidated by this. I will set you up with a web host that does everything automatically for you.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.  You can learn more about using Amazon’s Tracking IDs here.

I feel like if you have 98% only affiliate content and no other valuable content it’s more likely to be penalized. I was following a lot of competitor sites in Ahrefs and noticed all the ones that tanked had only thin affiliate content and no non-affiliate content. For some reason I thought FixYourSkin was yours but I was wrong. That site went down like crazy and lost their traffic by half. I saw them trying to recover by adding more quality content but it doesn’t seem to help for them and it’s not helping me either.

I wish I could give more than 5 stars because this course deserves more stars. I have learned a lot by taking this course. I was able to complete two websites making them look half way decent because I used what was taught to create the websites in a matter of days. I still have to add content to the website but I was able to accomplish more by taking this course than I have by taking other courses. I really felt like I accomplished something by taking this course. I plan to watch it again several times. This course is great for anyone wanting to build a website. The website does not have to be an affiliate website. I advise everyone to use the same theme that he uses in the course. I will take more of his courses for sure. – Latoya Simmons
3) Number of Affiliate Links and Product Features Posted – Every time you post a product feature with its respective affiliate link, you get a chance for a commission. The more posts you publish with different products (and affiliate links), the likelihood of someone buying from your links increase over time. Now imagine you’ve religiously added a unique product post daily for an entire year – you have 365 links that are readily available for your readers to click.
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