Communicate with affiliate managers — Your affiliate managers should have a strong grasp on your activities and placements of offers. This helps them identify any low hanging fruit for affiliates. Tap into that knowledge and communicate with them. Although, they can’t provide 1:1 training, they can point you in the right direction and help get started or improve performance.
Affiliate marketing on prominent coupon sites such as Groupon and RetailMeNot have proven to be highly successful. People love a bargain, and savvy shoppers there are often discounts available when shopping online. The best thing about this type of content is that instead of relying on your content and brand influence to push for conversions, you can rely on your readers love of a bargain. These shoppers perform searches to seek out these discounts. There are a lot of coupon style websites dedicated to promoting affiliate products to capitalize on this search traffic.
Hmmm – there’s this Price Compare plugin but it’s over 2 years old so I wouldn’t recommend it. I know there are many free product comparison add-ons for WooCommerce and EDD, so you could use one of those and simply add each product multiple times (once for each affiliate that offers it). But perhaps another reader has a better plugin or idea to recommend?
SEO – I have a full guide on Youtube SEO. You’ll basically want to research a video keyword in YouTube’s Autocomplete dropdown, then craft your video title/description to include your keyword. Write a long description and embed it on your blog to get more views. Create a nice custom thumbnail and make your videos long and thorough, just like your blog posts should be.
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners.
Price comparison sites such as PriceRunner.co.uk usually show you a product and its price at different stores. They usually feature product reviews submitted by users, which make the bulk of their content. How does a price comparison site make money? You earn a commission when a user clicks on a link and visits the retailer’s site. You can sell advertising space as well.
Social media marketers often say sponsored social messages (the ones you pay for) are more effective than many of the other marketing tactics. Paid social ads increase your reach and since social media platforms have a lot of information about their users demographics and behaviour, these can be leveraged to target your desired audience. If you want to put your money where your mouth is, your best bet is through the follow platforms.
Browsing the web, you’ll have noticed various call to actions to sign up for a brands newsletter. Digital marketers have long encouraged their readers to subscribe to their lists. Email lists let you contact previous site visitors, outside of them being on your website. This is what makes them so effective, they expand your reach. The flexible structure of emails allows plenty of room to get creative.
Just because you built a site and started promoting products on it doesn’t mean that you could start earning affiliate commissions right away. To generate affiliate sales on your site, you need to ensure that you’re attracting the right audience who would want to read reviews and recommendations on your site before purchasing the product you promote.
"I have to tell you, I took the course and have implemented her strategies and am already seeing results. There are some courses I have taken and have wondered what I learned after I took it. That is not the case with this course. This is one of those courses you won’t regret taking. Michelle knows what she is talking about when it comes to affiliate marketing and she has results to prove it. She brings in over $50,000 a month in affiliate income alone. And now she is teaching us how we can do the same thing." - Crystal, Blogger, HappilyEverUncluttered.com
Another popular example is to create a niche blog and include affiliate links to related products. Pat Flynn from Smart Passive Income uses this approach. He publishes content on many topics that have to do with setting up an own online business and earns commissions (to the tune of hundreds of thousands of dollars) from recommending hosting providers and other stuff you need to build a successful website.
With possibly the most transparent affiliate network online, we give affiliates access to stats no other program dare, including earning data, conversion stats, demographic information and seasonality trends. With ethics and consumer protection being high on the agenda, you can rest assured when working with MoreNiche you are working with an honest, trustworthy and transparent company.
How many times have you done a Google search for some information, only to come across a website that doesn’t actually offer anything useful? In this situation, you are far more likely to hit your browser’s back button in disgust, never to return. On the other hand, if the website offers content (articles, blog posts, videos, pictures etc) that actually give you what you are looking for in the first place, you will be far more likely to continue reading and maybe even purchase from that website.
Tip 1. Have the correct mindset before you go off building an affiliate marketing business. I see it happen all the time, people going off creating a site to promote affiliate offers when all they care about if the money. You must come to understand there’s so much more than just money when it comes to affiliate marketing. Let’s say you make a bunch of money for the sake of argument, just because you make loads of money doesn’t mean you will be happy with your business.
This online marketing strategy is suitable for lots of different business situations. If you want to launch a new product or service with a bang and generate buzz from the start, having an army of affiliates can help. Affiliate marketing can also increase your website traffic and generate more leads, so you drive more sales of an existing offering to new audiences. To really drive an effective at this channel, working with a firm who specializes in affiliate management is a sure-fire way to bypass any learning curve, leverage existing relationships and turn up the heat on results.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.
Within your terms and conditions, you need to define what can and cannot be promoted through PPC. The most obvious restrictions are brand terms and misspellings. So one of your objectives could be to increase your visibility on search engine affiliates, and you can do this by targeting only long tail keywords. Other things to consider are whether affiliates can link PPC directly to your site and whether they can use your URL in the ad copy. These are decisions you need to state in your terms and conditions.
For a slightly different take on the subject and figuring out how to get targeted traffic onto your promoted links, you must have a look at Affiliate Marketing: Instant Traffic to Affiliate Links. A quick look at the reviews will help you decide if this is the exact course you are looking for. Sometimes the right approach is what is required to make a campaign work, this one might just work for you.
I love your blog, but one thing that’s been a bit of an eyesore lately is the popup eNewsletter signup form. I’m wondering if you could include key/value pair at the end of a PURL within your eNewsletters to stop this popup from happening to people who came to this post from your eNewsletter. The popup isn’t necessary for these people, and it’s minor inconvenience to an otherwise stellar blog.
Also referred to as “spyware”. Adware is usually included in free computer programs users download without realizing the Adware is also part of the package. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. Most merchants will not work with affiliates who want to promote their offers via Adware. Get more information on affiliate adware.
The ability to organically include affiliate links is a great path to many benefits. Given how important reviews are for consumers, this can be a very effective method. For affiliate marketing purposes, the author of the review will write about a product and then drop a link to where it can be purchased, or feature a product on their social media/blogging platform.
So while I think affiliate programs are great and potentially offer up a lot of benefits, I’d also advise anyone thinking of starting one to consider the fact that as it grows so does your commitment to managing it. Resources will have to be diverted from your core business to support your network of affiliates as well as time spent preventing fraud or other problems that can arise.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
These two services are requirements for a successful affiliate marketing website. While there are free options available, I never recommend setting up your first affiliate marketing website on a free platform. For more information about why I do not recommend setting up a free affiliate marketing website, you can read my article about why free affiliate marketing websites are a waste of time.