"Reading Michelle's income reports each month made me realize the huge potential there is to make more money online. Even as a blogger with an established site over 8 years old, I knew that there was so much that I could learn from Michelle because she's had such incredible success! Watching her income climb each month has really motivated me to change up my affiliate strategy and be more intentional with my efforts." - Jessica Bishop, TheBudgetSavvyBride.com
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
Despite its older origins, email lists are still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.
Affiliate marketing on prominent coupon sites such as Groupon and RetailMeNot have proven to be highly successful. People love a bargain, and savvy shoppers there are often discounts available when shopping online. The best thing about this type of content is that instead of relying on your content and brand influence to push for conversions, you can rely on your readers love of a bargain. These shoppers perform searches to seek out these discounts. There are a lot of coupon style websites dedicated to promoting affiliate products to capitalize on this search traffic.
If you are reading this post as an online marketer who may want to become an affiliate, feel free to drop me an email and I’ll be happy to guide you. You will find this video of help, but for an advice tailored to your needs, shoot me an e-mail, and I will be happy to find good matches for your website, PPC campaign, or any other online marketing initiative.
Gated content is where people have to hand over some information such as their email address to view your content. Ungated content is available for anyone to access freely. The choice is up to you which one fits your goals. Some affiliates depend on gated resources for lead generation so this can be a useful tool in your arsenal. Most content marketers agree that ungated content works out best in the long. Having something that’s open and shareable and building up a readership might be more gratuitous than getting a few email addresses for example.
Use Deep Links – these are pages on your affiliate’s website that AREN’T the homepage. For SiteGround’s hosting I link a lot to their speed technology page as an affiliate link. If you’re doing Amazon’s affiliate program you just want to gather a list of products you will be recommending to readers, create an affiliate link for each one, and import them to the plugin.
At this stage, you’ll likely be wondering how you generate money. There are different types of affiliate marketing compensation. It depends on how the company or affiliate program chooses to compensate you the publisher for your work generating traffic and sales. Most of the time, you can expect a share of the revenue, meaning that you get an agreed percentage of the sales you help generate. There are alternative arrangements.
Tip 14. Have a Wide Selection of Ad’s to choose from. When building up your affiliate offers it’s a good idea to test different banner ad’s. If you only have a few I would spend the time to create a few dozen all with different colors, ad copy, and if you can create some that are animated banner ad’s because they have a much higher chance of people clicking on them. You can go to the Resources page to checkout the ones I use and recommend.
It’s easy to get carried away at the beginning and promote too many different things on the same site. As a beginner, it’s best to stick to a single topic for your website. It’s less complicated, and it gives you the opportunity to set yourself up as a knowledge base for that niche. Additionally, it’s much less confusing from a visitor’s point of view if a site about headphones doesn’t also cover kitchen appliances.
If you’re struggling to think of a topic, chances are, you’ve not defined your goals properly. Be sure that you have a real reason to write long-form content. Stick to the goal-before-topic rule to avoid going wrong. You’re looking to encourage the outcome you’re looking for. Think about the sorts of topics that will reach your audience and make them respond.
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
People new to affiliate marketing often mistake PPC for just writing an advertisement with your target keywords thrown in and leaving it at that. Indeed that’s part of it, but that alone won’t get you many sales. To justify paying for PPC, you need to familiarise yourself with how AdWords and Analytics works. A big part of PPC is tracking everything to be sure of what keywords are generating conversions, thus worth bidding on, and which aren’t.
To define affiliate marketing is that it’s a technique where other publishers and websites will promote your business. Basically the way it works is that an affiliate is rewarded every time a visitor, customer or sale for your business is generated through an advertisement on their web site. There are many different ways compensation is provided, but the concept remains consistent—you pay them for generating business for you. If a viewer is at the affiliate’s web site, and the affiliate doesn’t quite have what they’re looking for, they can easily click over to your web site. It’s an increasingly popular technique for those seeking to maximize they’re staying power on the web.
Tip 9. Build Trust with your Followers and Market. There’s nothing better than having people trust you when you’re advertising to them. When you build a relation ship with the people you market to it will allow you to build a far better business online. By trying to just sell to people who don’t trust you is a recipe for disaster and that’s why you should try and build trust before you give them your affiliate link.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
A year ago, when I ran an ABestWeb contest for the best definition of affiliate marketing, Chris, who ended up winning the first prize, summarized things both eloquently and beautifully. He defined affiliate marketing as “the art of doing a merchant’s marketing better than they can, and profiting from it.” Many successful affiliates (also known as super affiliates) are truly better experts in what they do that most of the merchants that they promote. Consequently, they can market e-tailers’ products/services in such a way that merchants get incremental business, while they themselves make a good living off the per sale commission they get.