In affiliate marketing, last click is often used to describe an affiliate program where the last affiliate to get a user to click a link and make a purchase is the one to be credited with the sale – even if a valid cookie from a prior click on a different affiliate's link still exists on the users computer. There has long been a debate between whether first click or last click is most beneficial to both the affiliate and the merchant.
A sound product strategy is a must for new affiliate marketers. Ideally, you should choose a niche that you can make money online with and has a lot of product vendors. This will give you a wide selection of products to offer your online community. However, limit yourself to two or three products at a time, so that you become the expert others turn to and trust when reaching for their wallet.
I always add an HTML table of contents to posts to make sure they are long and structured. This has been a HUGE help for me (and my readers) and there are tons of benefits: better chance of getting “jump to links” in Google (see below), increased average time on page, decreased bounce rates, and it makes it easier for readers to navigate through your content.
Just one thing probably you would like to update in this post is the list of themes for Amazon affiliate website. I believe 3/5 are not available in the marketplace now. So it’s little annoying when you go in search for a theme and read the whole lot of information and started liking it but later you figure out that theme is no longer available for sale.
The amount of time a Cookie set by someone clicking on your affiliate link has to show a conversion before you are no longer credited with a sale even if that user eventually ends up making a purchase. The standard length of a Cookie is typically between 30-90 days. Anything below 30 is considered low/short while anything above 90 is considered to be healthily above average.
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.
Affiliate marketing is an online strategy where people are incentivized to promote your product or service. It’s defined as ‘a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals’. All of the referrals are tracked using cookie technology so that commissions and affiliate payments can be automated.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
Product Reviews – The infamous product review websites… This is a very popular method where the author is an expert in a particular field and gets hands-on experience for a product/ service and gives their personal opinion on the product. This is a very competitive market if you are trying to go after something broad such as cameras or laptops. An example would be http://www.steves-digicams.com
Affiliate marketers have to consider whether a particular product or company is worth their time to promote. Some companies only pay a one percent commission, while others pay 75 percent commission. And you can get paid as little as a few cents and as much as a few hundred or thousand dollars depending on the type of item sold. As the affiliate marketer, you also have to determine how much time you need to spend in order to make a sale. Affiliate marketing is not a set it and forget it kind of method, as some people claim it to be - it takes active work to make a sale. If you have to spend one hour in order to make $0.38, then it may not be worth it for you. But if you spend only 20 minutes and you get paid $50, then that's probably worth it.
Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I’ve never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”
Domain is essentially the URL you would type into the browser to reach a certain website. 90% of the time you would want to use a .com but if worse case scenario a .org and .net was suffice too. We don’t recommend using a top level domain other than the three listed. We recommend that you do NOT use any copyright or trademarked terms in your domain name as that will simply end up with a cease and desist letter (happened to me once). That is never fun. Our recommended domain registrar is through Godaddy. A typical domain will run about $10 per year. Don’t sign up for any offers during check out except for the domain privacy option. This option hides domain owner information from the general public. If you do not purchase this option then anyone can look up who owns your domain and pay a visit to your house! It is recommended as well but not required. Typically domain privacy protection runs about $10 extra a year. Do NOT purchase a domain until you read our next segment as domain keywords can make a difference.
When you’re starting an affiliate business, don’t make things more complicated than it has to be. You simply need to promote your website and get it seen by as many people as possible. You can promote your websites through a number of ways. Social media promotion is one of the most common. Many affiliate marketers use search engine optimization techniques to generate page views and sales. For this, useful, rich content is essential. The content should include good reviews of the products you are promoting. You can use video sites like YouTube to publish video reviews and then share those videos through your website.
If you are reading this post as an online marketer who may want to become an affiliate, feel free to drop me an email and I’ll be happy to guide you. You will find this video of help, but for an advice tailored to your needs, shoot me an e-mail, and I will be happy to find good matches for your website, PPC campaign, or any other online marketing initiative.
We mentioned that making a successful living from affiliate marketing takes work. Regardless of the niche you’ve gone with, you’ll find that the most successful affiliates build a brand. Building a brand means people will trust you. They see you as an authority in your niche and as the "go-to" person for information on a given topic. To be that person you need to start publishing some interesting and useful content that helps your readers make smart purchasing decisions while helping you make money from your marketing efforts. Let’s explore the most successful strategies for creating affiliate marketing content.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
When you’re picking a domain name you’ll want to choose an authoritative domain, that doesn’t limit the potential of your website. For instance, topoutdoorgrillreviews.com might sound like a good choice, but then you’re limited to just writing about outdoor grills. Something like theultimatebackyard.com will allow you to expand your site into different niches as your site becomes more established.
3) Number of Affiliate Links and Product Features Posted – Every time you post a product feature with its respective affiliate link, you get a chance for a commission. The more posts you publish with different products (and affiliate links), the likelihood of someone buying from your links increase over time. Now imagine you’ve religiously added a unique product post daily for an entire year – you have 365 links that are readily available for your readers to click.
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
A year ago, when I ran an ABestWeb contest for the best definition of affiliate marketing, Chris, who ended up winning the first prize, summarized things both eloquently and beautifully. He defined affiliate marketing as “the art of doing a merchant’s marketing better than they can, and profiting from it.” Many successful affiliates (also known as super affiliates) are truly better experts in what they do that most of the merchants that they promote. Consequently, they can market e-tailers’ products/services in such a way that merchants get incremental business, while they themselves make a good living off the per sale commission they get.