StackPath – CDN with 31 additional data centers (Cloudflare has 150+ data centers, but more data centers = faster content delivery). I get around $1,000/month by referring people to StackPath in my cache plugin tutorials. StackPath recently bought MaxCDN and their affiliate acceptance rate is much lower (depends on your potential volume) but most cache plugins converted to StackPath as their recommended CDN
Affiliate marketing is an online strategy where people are incentivized to promote your product or service. It’s defined as ‘a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals’. All of the referrals are tracked using cookie technology so that commissions and affiliate payments can be automated.
In affiliate marketing, last click is often used to describe an affiliate program where the last affiliate to get a user to click a link and make a purchase is the one to be credited with the sale – even if a valid cookie from a prior click on a different affiliate's link still exists on the users computer. There has long been a debate between whether first click or last click is most beneficial to both the affiliate and the merchant.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[41] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.
Price comparison sites such as PriceRunner.co.uk usually show you a product and its price at different stores. They usually feature product reviews submitted by users, which make the bulk of their content. How does a price comparison site make money? You earn a commission when a user clicks on a link and visits the retailer’s site. You can sell advertising space as well.
Once you have WordPress installed it will look very plain out of the box. By default WordPress is in the format of a blog. You can upgrade the look of WordPress by installing themes or templates that give it a better appearance. A lot of themes retain the blog format while other themes make WordPress appear like a traditional website. Our best advice is to keep it simple and clean layout since there is no “best” theme. There are thousands of themes out there so a simple Google search will give you a great selection to choose from.
Still need more help deciding how to choose an affiliate marketing niche? Here is an article I wrote that might help you out. Choosing a good affiliate marketing niche can be overwhelming, so if you’re a bit stuck on what niche industry to go after, rest assured that is perfectly normal. You’ll be spending a lot of time creating content around whatever niche you choose, so really put some thought into it.
In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[41] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations. 

Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.


This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners. 
In short, you must create excellent content, which will drive high quality traffic to your site from free search engines, at which point you can “pre-sell” those visitors by giving them so much awesome information that when you make a product or service recommendation, they are happy to buy. THAT is when you can monetize. I highly recommend you read this full article on the CTPM process as I use this process for ALL of my affiliate marketing websites.
The Instructor, Theo McArthur is an entrepreneur, amazon seller, investor as well as expert online marketer. Having been working on this domain since 1995, she now truly enjoys helping others learn life changing techniques and business models. Having created numerous ‘authority’ blogs to promote affiliate products over the years, she is perfectly placed to teach you the tricks involved in kick starting and enhancing your affiliate business. Along with all this, she’s also been selling stuff on Amazon and runs her own e-commerce venture. All in all, this is as much experience as you can ever wish for in a trainer. Hope you are able to make the most of this training program.
Hmmm – there’s this Price Compare plugin but it’s over 2 years old so I wouldn’t recommend it. I know there are many free product comparison add-ons for WooCommerce and EDD, so you could use one of those and simply add each product multiple times (once for each affiliate that offers it). But perhaps another reader has a better plugin or idea to recommend?

The person who manages an affiliate program for a merchant. They are responsible for affiliate recruitment, ensuring that the affiliates are using above board promotional methods and for increasing affiliate sales for the merchant. They also act as the liaison between the affiliate and the merchant. The affiliate manager may work directly for the merchant or be an independent service provider contracted by the merchant to run their affiliate program. Also referred to as an OPM.
Test your ideas. The cool thing about affiliate marketing is that you don’t have to build a website first to find out if your idea is viable. Instead, you can join affiliate networks, browse products that fall under your chosen niche, and conduct research to see if these products would “sell.” Find what is trending online to see what ideas would bring more money to the table.
If you are wondering how much an affiliate can earn, there is no right answer to this question because there are super affiliates who earn millions of dollars each year from this business. Pay a closer look at how the movers and shakers in the industry are performing, and you will often find that the market leaders in the industry are usually involved with affiliate marketing.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Reviewing products is a classic affiliate marketing technique. Simply write your opinion on a product or service based on your personal experience. Since you’re already going to be spending a lot of your time promoting products, reviews are a natural addition to affiliate marketing website. Again, when well researched, they offer value to your readers who are at the stage of choosing between similar products, while offering the opportunity to include tracking links to the products in a more natural setting. A particularly good example of affiliate review work is NerdWallet. Delivering practical advice on products and services in the financial industry. The difference between a good and a not so good review affiliate is respectability: those which deliver high-quality content
When you’re starting an affiliate business, don’t make things more complicated than it has to be. You simply need to promote your website and get it seen by as many people as possible. You can promote your websites through a number of ways. Social media promotion is one of the most common. Many affiliate marketers use search engine optimization techniques to generate page views and sales. For this, useful, rich content is essential. The content should include good reviews of the products you are promoting. You can use video sites like YouTube to publish video reviews and then share those videos through your website.
When you’re picking a domain name you’ll want to choose an authoritative domain, that doesn’t limit the potential of your website. For instance, topoutdoorgrillreviews.com might sound like a good choice, but then you’re limited to just writing about outdoor grills. Something like theultimatebackyard.com will allow you to expand your site into different niches as your site becomes more established.
Hey. Yes you can use just one website to promote multiple affiliate programs, but I’d say that your website should focus on just one niche. So you mention, SellHealth, that would lead me to believe your site is about health and fitness. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories.

Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂

Of course it’s not actually as easy as it sounds to set up a profitable list. One of the biggest hurdles that seems to topple many affiliates is implementing your list into your site with opt-in forms and squeeze pages that really convert. All too often you can see affiliates who might have fantastic content and pre-sells for their list, only to wind up with virtually no subscribers because of ugly, clumsy, or misplaced opt-in forms.


Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better.  In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
While Google has been the key driver of organic traffic and sales for affiliate marketers over the years, most now realize and understand the importance of Email Marketing in this business. Without a good email marketing strategy, relying on just Google is not the best strategy according to masters of the trade. That’s why we feature this all important course created by Bryan Guerra in this list. Having taught more than 80,000 students online, Bryan is the best guy to spill the beans on this subject. Let us find out what his course is all about.
Let’s start by looking at the competition. Where are their gaps? If you can beat it, this is a good place to start. By now you should have an understanding of your target audience. This is the time to think about what makes them tick. Use anything you have to build a picture. Look into keywords and search queries to see what people are looking for, and any existing analytics you have. If you’ve written a well performing blog article, is there room to expand on that topic?
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Affiliate marketers who are active on Twitter can consider this medium to promote affiliate offers. Create a hashtag around any special products or categories that you are promoting and use Twitter influencers which cost less or, promote directly from the Twitter platform. To benefit from any conversions, you need to make sure that your affiliate ID is imbedded in the product or category URL.
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
So, there you have a comprehensive answer to the question – what is affiliate marketing? It can benefit a wide range of businesses and delivers a strong return on investment. The setup requires some initial work to define program terms and create promotional content for affiliates to use. However, once this is completed, affiliate marketing can be a relatively passive source of revenue.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click. 
3) Number of Affiliate Links and Product Features Posted – Every time you post a product feature with its respective affiliate link, you get a chance for a commission. The more posts you publish with different products (and affiliate links), the likelihood of someone buying from your links increase over time. Now imagine you’ve religiously added a unique product post daily for an entire year – you have 365 links that are readily available for your readers to click.
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Yes, as with any profession, formal training is necessary if you wish to be successful. Affiliate marketing school is necessary to succeed as an affiliate marketer. And in this crumbling economy, where the affiliate marketing industry becomes more competitive each day, the affiliate must do everything within his power to get the edge. Good affiliate marketing schooling, support, and access to the proper tools of the trade, is that edge.
Social media marketers often say sponsored social messages (the ones you pay for) are more effective than many of the other marketing tactics. Paid social ads increase your reach and since social media platforms have a lot of information about their users demographics and behaviour, these can be leveraged to target your desired audience. If you want to put your money where your mouth is, your best bet is through the follow platforms.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]
I thought I would just bring something else to your attention; I did take a second to look at your site; you know why I left within just one second? EXACTLY! You have less then 3 seconds to make your first impression on visitors; if your visitors are bouncing off your site at the speed of light, they either found your site by mistake, or they were not impressed with your site, and left, which means? right, they did not trust your site!!! What happens if you have a high bounce rate? right, you can certainly lose rankings! Is google going to keep sending you traffic if you have nothing to offer? nope! I can not say this is your problem, or you could have multiple problems going on at the same time to cause you to lose rankings. I can tell you one thing for sure by just taking a 1 minute look at your link profile; You have quite a few links, and you have almost no authority, what does this mean? This most likely means you are spamming your link to poor quality sites. You also have a massive amount of do-follow links which does not look natural vs your no follow links, and with your site having low trust flow, do you think your site deserves that many do-follow links? I wonder what google thinks? at first glance, your anchor/link diversity does not look to bad, so your anchor/text does not look over-optimized, but whoever is building links for you, consider firing them immediately, as you are getting all the wrong links. I am going to assume at this point google has certainly given you a penalty; Your next move to to hire someone to audit your site, and start disavowing/removing bad links from your portfolio, over time, your rankings may come back, and that may depend on other factors also, but at this point, it certainly looks like you have link issues. Just a little bitty research goes a long way. good luck.
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
Hi TOM, I have really enjoyed your shared nice piece of content with us. ..Actually, I am thinking to design and develop a mobile comparison website but you know, it’s not an easy job to collect mobiles data. A lot of time and cost is required to build such a website and I don’t want to spend a lot of money as I am new in this field. My colleague has recommended me RevGlue for this purpose as this a UK based registered company and are providing mobiles and its deals data for the UK only with the name of RevEmbed technology as I have read its blog revglue.com/blog-detail/13-setup-free-uk-mobile-comparison-website but I am the little bit confused as its a newborn company. Anyone, have experience with RevGlue. Guide me in this respect. Waiting for your kind response. Thanks in advance.
One of the most sought after and highly recommended course is this one on Guide to Effective Affiliate Marketing Strategies by Kudus Adu. Not only does he focus on create an affiliate marketing strategy, he focuses on best practices to create money pages, tells you how to build your email marketing list and how to profit from it. He clearly asks people looking for ‘get rich quick strategies’ to stay away from the course.
If affiliates don’t make any sales and their reporting system states that a campaign had 100,000 impressions, 10,000 clicks, and 0 leads or sales, then that means the affiliate won’t be paid, nothing more. Affiliates and networks might say to their clients that they can produce 1 billion impressions, which is just jargon. They might not produce any sales at all.
Stands for Earnings Per Click. Your earnings per click is the average amount you earn every time someone clicks on your affiliate link. To find your EPC you would take the amount you have generated in commissions from an affiliate link and divide it by the total number of clicks that link received. Example – if an affiliate link has generated $4000 in sales over the lifetime of your affiliate relationship and the same link was clicked on 12,000 times, then you would divide $4,000 (sales) by 12,000 (clicks) to get an EPC of 33 cents. This means you earn an average of 33 cents each time someone clicks on your affiliate link.
There’s no point in lying about it: it’s not easy to make a lot of money through affiliate marketing. The best way to understand it is to think of it like a small business: you have to start at square one and build your business from the ground up. You have the advantage of not needing a business loan to begin with, and the fact that you can set your own hours for each day and each week, but you’ll need to invest a lot of time and effort into your affiliate marketing business before it will grow.
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