The majority of the websites out there today are content-based websites because content marketing has grown tremendously over the past few years. Many big companies are not starting their own blogs because they believe that content will be the vital part of their online venture. Even Starbucks has a blog called Starbucks Channel to keep their customers updated about their business.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content. 
A metric used to show the number of times your affiliate link has generated a predefined conversion compared to the number of times the link has been viewed displayed as a percentage. To find your conversion rate take the amount of sales a link has generated and divide it by the number of impressions the link received and multiple the result by 100 to get your conversion rate percentage. Example – if your link was viewed 100 times and generated 2 sales, then you would take 2 (sales) and divide if by 100 (impressions) to get .02 (result) and multiply that by 100 to get a conversion rate of 2%.
These issues have not seen much discussion within the online marketing community, certainly not as much as SEO, content marketing, PPC and other marketing channels. We read online that many companies over the past decade have relied on affiliates to produce sales for their brands. We also read that affiliate marketing has continued to grow, and the most recent figures on the industry from research conducted by the IAB concluded that $16.5 billion worth of sales was driven by the affiliate channel, while advertisers spent $1.1 billion on affiliate marketing in 2014, 8% more than in 2013.
As you become comfortable with the affiliate marketing process, you can consider both specialized (e.g. fly fishing) and broad (e.g. weight loss) niches. Don’t forget to track your marketing metrics! They are usually provided by your merchant and/or affiliate network. This way you'll be able to know which products your audience are responding to and which ones aren't generating any profits for your business. This is especially important if you are investing into paid advertising to drive traffic and promote products as an affiliate...
Moneysupermarket.com is a good example of success CPA. This is a big brand financial site that focuses on a UK audience. They get a fat commission for every credit card lead they send to Visa and the other big credit card companies. To learn more about how to incorporate CPA advertising into your affiliate website, read this practical guide from the Modern Entrepreneur.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.
When you’re starting an affiliate business, don’t make things more complicated than it has to be. You simply need to promote your website and get it seen by as many people as possible. You can promote your websites through a number of ways. Social media promotion is one of the most common. Many affiliate marketers use search engine optimization techniques to generate page views and sales. For this, useful, rich content is essential. The content should include good reviews of the products you are promoting. You can use video sites like YouTube to publish video reviews and then share those videos through your website.
There are a couple of excellent WordPress review themes out there as well, so don’t hold back; feel free to go with a solution that works for you. We’ve shared some great examples up above, but there really are tons of others around the web. After installing your WordPress site, it’s time to start creating awesome content. But first, a few pointers.
Browsing the web, you’ll have noticed various call to actions to sign up for a brands newsletter. Digital marketers have long encouraged their readers to subscribe to their lists. Email lists let you contact previous site visitors, outside of them being on your website. This is what makes them so effective, they expand your reach. The flexible structure of emails allows plenty of room to get creative.

You should also make sure you aren't competing with your own affiliates for eyeballs. Any marketing channels you're using, such as search engines, content sites or e-mail lists, should be off limits to your affiliates. Put marketing restrictions into your affiliate agreement and notify partners immediately. It's your program--you set the rules. Or, if you prefer, you can let your affiliates run the majority of your internet marketing.
When deciding on which medium to use to promote your affiliate, harness your strengths! For example, if you’re not comfortable being on camera, then don’t rely on Youtube as your primary method of promotion. If you have a way with words, then find a written form of communication that suits you. Think about starting a blog or finding forums to contribute to.
The product review website model is great since many shoppers use the internet to save time researching their potential purchases. If you choose this website type be prepared to face alot of competition. Since there are so many review sites out there you must find an approach or ‘hook’ that is unique to set your site apart. It’s best to drill down into a small segment of your niche and expand from there instead of casting a large net over an entire market. 
Banners – after testing them out I decided to take down my banner ads since they looked salesy and weren’t working like my affiliate links did. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can do this using a plugin like Widget Logic. 

Web Hosting – In order for your website to be visible on the internet, you’ll need to have a “web host”. A web hosting service allows you to basically rent a web server. That web server is what enables your website to be seen by anyone who visits your site. Again, don’t get intimidated by this. I will set you up with a web host that does everything automatically for you.
A good example of this is Penny Hoarder’s article How to Build a Home Gym for $100. Given the name of their site, their audience is frugal. They have answered the question of how they can stay in shape while saving the cost of a gym membership. This niche topic also gives plenty of opportunities to link out to product ages of relevant items readers interested in losing weight can buy.
SEO – I have a full guide on Youtube SEO. You’ll basically want to research a video keyword in YouTube’s Autocomplete dropdown, then craft your video title/description to include your keyword. Write a long description and embed it on your blog to get more views. Create a nice custom thumbnail and make your videos long and thorough, just like your blog posts should be.
I love your blog, but one thing that’s been a bit of an eyesore lately is the popup eNewsletter signup form. I’m wondering if you could include key/value pair at the end of a PURL within your eNewsletters to stop this popup from happening to people who came to this post from your eNewsletter. The popup isn’t necessary for these people, and it’s minor inconvenience to an otherwise stellar blog.
Making money while you sleep is the dream for most digital marketers. When done properly, affiliate marketing lets you generate the holy grail of financial independence: passive income. Affiliate marketing is considered passive because you can theoretically earn money just by adding an affiliate link to your site. Readers can click links 24/7 without your input.

LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.

Social media marketers often say sponsored social messages (the ones you pay for) are more effective than many of the other marketing tactics. Paid social ads increase your reach and since social media platforms have a lot of information about their users demographics and behaviour, these can be leveraged to target your desired audience. If you want to put your money where your mouth is, your best bet is through the follow platforms.
Lauren McManus is a well-known Pinterest expert from Create and Go as well as other successful websites and courses. I asked her to share her best Pinterest tips as a bonus for my course because I am a huge believer in Pinterest and how it can help you to improve your affiliate income. This strategy has allowed her to receive hundreds of thousands of visitors from Pinterest, significantly improving her income.
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle
These two services are requirements for a successful affiliate marketing website. While there are free options available, I never recommend setting up your first affiliate marketing website on a free platform. For more information about why I do not recommend setting up a free affiliate marketing website, you can read my article about why free affiliate marketing websites are a waste of time.
In short, you must create excellent content, which will drive high quality traffic to your site from free search engines, at which point you can “pre-sell” those visitors by giving them so much awesome information that when you make a product or service recommendation, they are happy to buy. THAT is when you can monetize. I highly recommend you read this full article on the CTPM process as I use this process for ALL of my affiliate marketing websites.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Another consideration is how much commission you can make per sale. Info products, such as downloadable e-books, work well for this reason; they cost next to nothing to make and distribute, so the revenue from each sale is pure profit. As an affiliate, you could earn up to 70 percent of an e-book’s sales price. You’d be shocked at how many people will pay as much as $50 for an e-book if it solves a pressing problem they have – and if you get a 70 percent commission, $35 goes directly into your pocket every time you make a sale.
There are quite a number of good schools out there so you do get to choose the most suitable one for yourself. It's good to do a quick research on some of them before you enroll, Check the internet by reading up good reviews as well as member testimonials to find out how effective they are. A good school could actually create a big difference in your life.
Sorry to hear you are having issues with the theme mentioned in the post! It appears that they offer support only via their own dedicated forum. Where you able to receive support there? You could always try requesting a refund for the product if it’s not working as expected here is a link for requesting a refund on themeforest. If you were able to locate a better theme for creating comparison sites, please let me know so I can take a look and update this post accordingly.
Awesome article! This is jam packed with great info. I am just starting a personal finance blog with my fiance and we were a little confused about how to start monetizing. We were initially thinking about using Google AdSense but between this post and another blog I read I am surely convinced that’s not the correct route. I’m really happy you have shared this information because it’s provided an excellent starting point for creating income.

Hosting – I suggest joining the WordPress Hosting and WordPress Speed Up Facebook Group and see what real (unbiased) people are saying about hosting. SiteGround was #1 in multiple Facebook polls and #1 in most Facebook conversations (this one too). People who migrate usually see significant load time improvements especially if they’re currently using Godaddy/EIG. I use their semi-dedicated GoGeek plan which comes with 4x more server resources than regular shared hosting (#1 factor in WordPress Optimization Guide) and have <1s load times with 100% scores in GTmetrix/Pingdom. SiteGround also does free migrations.


Once you get your basic website set up, your affiliates all arranged, and you start producing content that other people might want to see, it’s time to learn how to market yourself so that people will start visiting your site and finding out what you have to offer. If it’s good, word of mouth will bring others to see your website, and that (along with more marketing and SEO) will slowly but surely grow your audience. But to learn more about that, you should read some of the other articles on this site.
For starters, WordPress is easy to set up, learn and use. While coding skills can come in handy once a while, you don’t need any coding knowledge to build an affiliate website with WordPress. You just need the right WordPress theme and plugins and you’re set.Additionally, readily available WordPress themes, plugins, add-ons, scripts and extensions make WordPress quite the versatile platform.

Banners – after testing them out I decided to take down my banner ads since they looked salesy and weren’t working like my affiliate links did. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can do this using a plugin like Widget Logic.
I would have one partner create a separate page/contact form specifically for the advertiser – so only people who see that contact form are people who were referred to by the advertiser. The advertiser would use that page as their outbound link. I know you can track outbound clicks in Google Analytics events and Contact Form conversions (usually through most contact form plugins) but that is the best way I think. Never done it, but this is how I see most affiliate programs like that work.
Product Price Comparisons – Everyone wants to get the best deal and one of the best ways is to check online to see who is selling something for the cheapest. This method is very similar to product reviews and can be combined but there are also some websites that are strictly just product price comparisons. Again it is very competitive if you want to market something broad but very effective for niche products. An example would be http://www.pricegrabber.com
The first thing you’ll need to do is decide which ‘niche’ you want to dedicate your website to. You can be highly specific when it comes to your niche, or pick one that encompasses multiple subjects, such as technology or fashion. However, the latter approach is often more difficult for beginners. After all, the more subjects you have to write about, the harder it’ll be to compete with more established websites. Instead, it’s often best to start out by focusing on particular product types, such as running shoes, lawnmowers, or even graphics cards.
While I was doing WordPress speed optimization I noticed lots of people needed it, but very few people supplied it (there were a lack of services and tutorials when I researched Google). I also knew hosting was the #1 factor of website speed factor and these companies paid up to $200/sale. Hosting is a competitive space but the commissions and lack of supply enticed me.
The Instructor, Theo McArthur is an entrepreneur, amazon seller, investor as well as expert online marketer. Having been working on this domain since 1995, she now truly enjoys helping others learn life changing techniques and business models. Having created numerous ‘authority’ blogs to promote affiliate products over the years, she is perfectly placed to teach you the tricks involved in kick starting and enhancing your affiliate business. Along with all this, she’s also been selling stuff on Amazon and runs her own e-commerce venture. All in all, this is as much experience as you can ever wish for in a trainer. Hope you are able to make the most of this training program.
Depending on the network, you may also need to pay setup costs. This covers the cost of integrating you to the network and testing tracking etc. Start-up fees can range from nothing to over $5,000. I have been asked for $30,000 before and, obviously, I never started with that network. This cost is often negotiable when you discuss contracts with the network, but it is worth noting when considering the start-up costs.
Let's look at the affiliate program of a fictional company called Daisy's Emporium. Daisy's Emporium sells all kinds of things online for a very reasonable price. Everybody knows about this store, and almost everybody has made a purchase online through this store. It's a trusted store. On its website, Daisy's Emporium mentions its affiliate marketing program and how it pays each affiliate 10 percent of each sale they make. That's a pretty good percentage, especially since most customers of Daisy's Emporium make a purchase of at least $100. A 10 percent commission from a $100 order is $10. If you spend one hour working on your affiliate marketing and make five sales, then you could potentially earn $50.
Once you’ve chosen your interest and you’ve create a website where you can write about it, the next step is to pick out the affiliate programs that will advertise on your site. It’s tough to start affiliate marketing without a monetization plan! With over a million products and services to pick from, you’re bound to find something related to your interests, so feel free to go crazy with ideas like underwater basket weaving and scuba lessons if your interests lie with the ocean, or organic food and organic conditioners if you prefer to discuss how to stay beautiful with only organic plant extracts.
This is not the perfect affiliate marketing strategy, but it’s the perfect method to buy yourself a bit of time. It helps you understand if your strategy and your product can work out by testing and putting affiliates to work, without any financial risk. Affiliate marketing is not a “set it and forget it” type of business. It’s a continuous optimization work, and this strategy gives you the tools to do just that. Optimize for success.
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