These two services are requirements for a successful affiliate marketing website. While there are free options available, I never recommend setting up your first affiliate marketing website on a free platform. For more information about why I do not recommend setting up a free affiliate marketing website, you can read my article about why free affiliate marketing websites are a waste of time.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
The major search engines use esoteric algorithms to rank websites, and no one knows the exact formula that places one website ahead of another. One thing that is certain, though, is that stale content confers a major penalty. If several weeks or months pass without an update to your website, you can watch it start to slide down the rankings, sending your traffic numbers – and your affiliate sales – plummeting.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
Another popular example is to create a niche blog and include affiliate links to related products. Pat Flynn from Smart Passive Income uses this approach. He publishes content on many topics that have to do with setting up an own online business and earns commissions (to the tune of hundreds of thousands of dollars) from recommending hosting providers and other stuff you need to build a successful website.
Affiliate managers need at least a bachelor’s degree (typically in marketing); and experience with online commerce, including sales, advertising, business-to-business marketing, and affiliate marketing. Education preparing them for this career includes classes in marketing, market research, statistics, microeconomics, consumer behavior, and internet law.
Creating blog content is a very useful and effective way of consistently building content on a site. When creating blog posts, it's a good idea to do some keyword research to figure out what it is that your audience is interested in and searching for online. Also, be sure to research competitors, forums and social media to narrow down on topics for your blog.
So far, you have learned the four parties involved in affiliate marketing, you have seen the examples of some successful affiliate websites and networks, you have also learned the payment and different types of affiliate programs out there, plus, you already know how to become an affiliate or a product vendor, it is now your time to make this work.
These are just some of the many affiliate marketing programs available online today. These are some of the most reliable, and also have been rated by many as the best available. However, depending on your niche, you could also get involved in affiliate marketing programs that are more specific to you. For example, many travel bloggers join Booking.com’s affiliate program and earn commissions from booked hotel stays.
You can afford it. If you’re hesitant to purchase the course because money is tight right now (I KNOW how that feels), I strongly discourage you from making the purchase. Michelle offers a payment plan, but personally I am against those because in my mind, if you can’t afford the full price, you can’t afford the course. Please just use the free resources Michelle generously offers on her blog or check out my blogging tips. When your budget is ready for it, THEN you can purchase the course.
Influencers, high profile leaders, and authors. ‘Influencer’ is a popular buzzword right now, and that space overlaps with affiliates more than you would initially think. Simply put, to earn big commissions in affiliate marketing you want to get the right product/service in front of the right audience with the right message. Influencers already have a strong audience, and are determined to continue to grow it into the millions, making them perfect for affiliate programs. For some time, the space has been very fixated on monetizing through general sponsorship for a one-time payment, however, an affiliate payout allows the influencer to earn ongoing revenue for as long as the content lives on. This can easily earn the right influencer 10x more in the long-term.
I can also promise you this… Once you see those residual payments coming in, all that effort will be totally worth it. When I wake up in the morning, the first thing I do is check my phone to see how much money I made while I slept. When I go on vacation, I will still get paid, even though I’m doing no work. It’s incredible and YOU can have this lifestyle too. You just need some guidance.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
Effective website design is fundamental to making any Internet marketing campaign work. Thousands of affiliates may increase web traffic, but if the landing pages aren’t attractive, a business won't convert these visitors into paying customers. Internet shoppers in the process of researching and comparing are likely to spend only seconds summing up a page.
Whitelabeling refers to a merchant allowing an affiliate to sell products under their own brand with no mention of the actual merchant. Visitors to the affiliate's website would likely believe it was the affiliate who was actually selling the items or taking the leads since there is no mention of an outside merchant. This typically occurs by the merchant creating a website branded solely to the affiliate on their own server under their control and allowing the affiliate to “mask” that website as appearing to be a subdomain on the affiliate website. Many times merchants limit Whitelabeling opportunities to only being available to Super Affiliates.
Web Hosting – In order for your website to be visible on the internet, you’ll need to have a “web host”. A web hosting service allows you to basically rent a web server. That web server is what enables your website to be seen by anyone who visits your site. Again, don’t get intimidated by this. I will set you up with a web host that does everything automatically for you.
So, if you’re still wondering – what is affiliate marketing? Or have other questions related to how it works and the first steps to get started, then our team can help. Our digital marketing team are specialists in this area and always up-to-date with the latest affiliate management technologies. They can advise you on the best approach for your business, whether you’re a small start-up or large enterprise.
The dollar amount of commissions an affiliate has to accrue before being paid. Some merchants set a minimum payment threshold themselves (to lower accounting costs by paying less frequently to people sending very few sales) while others allow the affiliate to do so (usually to avoid receiving frequent smaller checks and instead receive one larger one).
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
Campaign tracking tools are more robust, allowing better decision-making and supporting a wider variety of promotional methods. In addition to standard online sales tracking, you can also track referrals by phone, by coupon code, by in-store purchases stemming from online referrals, across multiple devices, and even pay affiliates by multiple in-bound referral sources.
LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.
“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”
ClickBank is known for handling the affiliate programs of digital products like ebooks, software and even membership sites. So if you wish to promote toys, clothing, or other products on your website, ClickBank wouldn’t be the most appropriate network to join.Amazon Associates continue to be the choice of people new to affiliate marketing, since Amazon has thousands of products readily available at any given time.
So while I think affiliate programs are great and potentially offer up a lot of benefits, I’d also advise anyone thinking of starting one to consider the fact that as it grows so does your commitment to managing it. Resources will have to be diverted from your core business to support your network of affiliates as well as time spent preventing fraud or other problems that can arise.
One of the most sought after and highly recommended course is this one on Guide to Effective Affiliate Marketing Strategies by Kudus Adu. Not only does he focus on create an affiliate marketing strategy, he focuses on best practices to create money pages, tells you how to build your email marketing list and how to profit from it. He clearly asks people looking for ‘get rich quick strategies’ to stay away from the course.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
That’s the basic premise behind affiliate marketing. A merchant and publisher have a mutual agreement to divide commission from any sales or traffic amounted from the publishers marketing efforts. People new to affiliate marketing often ask the same types questions, so before we move on to how to get started running your own affiliate marketing business, let’s get them out of the way.
Tip 16. Create a Custom Follow up Auto-Responder. Having the ability to have your newsletter sent out in a sequence will create more free time to do more important things. It will also allow you to automat the sales process as I just mentioned in tip 15. Having a newsletter will help you out in so many ways so don’t build an affiliate marketing business without one! The company I use for my auto-responder series is AWeber. I recommend building out an auto-responder series that will go for six months to a year, that means you will have a new email sent out every three or days to a new subscriber for the next six months or even for the next year.
Cookie period is the time wherein affiliates can still be credited for commissions. It is set by the affiliate network. The browser cookie links a sale to you whenever your site visitor clicks on a particular affiliate link and makes a purchase. The cookie period refers to the time they reach the destination website to the actual time they purchased something from the store.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
Web hosting is where you will actually have a website with the physical files on location. The domain you select will be forwarded to your web host. Some people will argue why can’t you just use a Tumblr, WordPress, Blogspot, etc type of web site where you simply have a domain forwarded there. In our opinion it lacks professionalism and loses credibility big time. What looks better to you: dogtraining.blogspot.com or dogtraining.com? I would go with the latter as it is easier to remember plus once you start building out pages it would look better. There’s no shortage of web hosting companies as its a very big industry. We’ve personally use (not for Secret but other smaller sites) and highly recommend Hostgator web hosting for the great prices, features, and most importantly 24/7 tech support. We recommend purchasing the Baby Plan as it gives you unlimited space, unlimited bandwidth, and most importantly, unlimited domains. Trust us when we say you’ll start buying tons of domains when things work out.
If you do decide to purchase Making Sense of Affiliate Marketing through my affiliate link, I’ll send you my Google Docs spreadsheet I use to track my passive income each month (affiliate, advertising, eBooks, etc.). It will have the labels, formulas, and everything, and you can customize based on what your income sources are. Just be sure to send a screenshot of your receipt to email@example.com and we will get it over to you ASAP! Thank you!
Many years ago, I was a broke college student in debt up to my eyeballs. I couldn’t even afford my own place. I became a full-time over-the-road truck driver and was working 70 to 80hrs+ per week, away from home for weeks or even months at a time, and was living in a space the size of a walk-in closet. To make matters worse, I was getting paid chump change.
Tip 14. Have a Wide Selection of Ad’s to choose from. When building up your affiliate offers it’s a good idea to test different banner ad’s. If you only have a few I would spend the time to create a few dozen all with different colors, ad copy, and if you can create some that are animated banner ad’s because they have a much higher chance of people clicking on them. You can go to the Resources page to checkout the ones I use and recommend.