A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[28] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic number, and users are unwitting participants in these ad schemes.
Refers to a term often used in affiliate reporting that allows you to see how many unique people have clicked on your affiliate link versus seeing all clicks (Raw Clicks) that have occurred. If a person on their home computer clicks your affiliate link 3 times, then 1 of those clicks would be considered a unique click. What is defined as unique typically resets after 24 hours with most programs. So, if that same person in the above example comes back 6 days later and clicks on your affiliate link 1 more time, they would now account for 4 raw clicks and 2 unique clicks.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
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